What is 360 Video?

360 Video Entertainment

This new technology of using omnidirectional cameras or multiple cameras to capture environments opens up a whole new portal of creation. Since 360 video is relatively new, people are still figuring out the best ways to use it - but here at First Pillar 360 we have been poking and prodding in the field for the past 2 years. Our team has been in the trenches figuring out which gear works best and how best to apply this amazing new tech. Here are some recommendations for how best to use the 360 technology.

The applications for 360 videos are endless. But deciding which type of 360 camera to use is very important depending on how you plan to use the footage. Below we outline the different types of cameras available on the market, most of which we have in-house:

Omnidirectional Cameras - a camera with a 360-degree field of view in the horizontal plane. These cameras are used in areas where large visual field coverage is needed.

  • Ricoh Theta
  • Samsung Galaxy Gear 360
  • Kodak PixPro

Multi-camera Rigs - a more advanced method of capturing 360 video. A multi-camera 360 rig combines multiple cameras on a rig that captures super-high quality video in multiple direction that is later pieced together to create a spherical video.

  • 7 Camera Rig
  • 10 Camera Rig
  • 12 Camera Rig

360 Video Tour

VR Video

Imagine travelling through space on your own spacecraft, hunting down Bounty Hunters and saving the universe. Picture yourself sipping tea with Albert Einstein or walking with Dinosaurs in the prehistoric era. It's all possible with VR Video. In the next couple of years the world will start to see the second coming of Vitual Reality. Consumer products will start to become available that allow you to play games, become immersed in environments, and actually look and walk around virtual environments.

The hype today around VR Video is that it can immerse you in a world unlike our own. The technology surrounding this concept is groundbreaking. The 5 top VR headsets of today are:

  • Oculus Rift for VR Video
  • Samsung Gear for VR Video
  • Noon VR Virtual Reality
  • HTC VIBE VR Video
  • PS4 VR Video Headset

Virtual Reality has endless applications. Using the power of this new technology opens up new ways for companys to interact with consumers. Imagine someone playing a game or watching a movie with their VR Headset on. Before and after that video will be commercial breaks in which you can run commericals to communicate with an audience. VR Video immerses the user in a virtual world and now you have a completely captive audience to talk to.